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  • Writer's pictureAnnie Wang

2020/21 Autumn and Winter Sports Style Trend

The changes in the digital age have caused the subversion of people's lifestyles, and with the changes in demand, demand has continued to advance the digital age.


The number of 2018 e-sports viewers reached 299 million. This data suggests that online games are growing in the world.

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More and more sports brands are launching co-branded models, such as UZI endorsement Nike, EA SPORTS x Adidas will turn esports virtual data into reality.


02 super technology


Emphasis on overall performance design, fabric technology and innovation will be the focus.


Inspired by Seismic to enhance the natural power you have by blending clothing and robots.


03 future storm


Focusing on digital wind, futuristic reflection becomes an important element in the design of technology and clothing, while the metallic color effect of artificial intelligence wind gives sportswear technology charm.


Sporty reflective fabrics make consumers more eye-catching in real life.


04 sports luxury


The use of luxurious textured fabrics and metallic luster adds the evening dress elements to the sportswear to create an emerging sporty luxury.


Emphasis on indoor and outdoor wear, while not neglecting functionality.


05 avant-garde movement


As consumers become more self-expression of diversity and extreme self-expression in sports, there is a more aggressive and expressive avant-garde styling.


Dare to break the traditional performance rules and explore personalized and avant-garde practical design.


06 Climate Adaptability


Emphasis on adaptability to the new direction of sportswear.


Focus on climate change and use sensitive fabrics and technology to get rid of temperature hazards.


07 snow activity


The global focus on climate change and extreme weather, the combination of future technology and pragmatism is the key to snow sports.


Focus on the overall performance, the color is mainly based on the eye-catching color with high saturation.

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